Fashion Rerun increased their sales results by 203.77% using a focused SEO strategy
Fashion Rerun improved the exposure
and sales of online fashion brands by aligning business goals, improving
website structure, and bringing in focused visitors.
Project Objective
Fashion Rerun believes that affordable fashion should be accessible to everyone. Their online store offers a wide selection of gently used clothing and accessories at budget-friendly prices. Additionally, they promote sustainable fashion, encouraging people to reuse and recycle clothes to help the environment.
The Challenges
The main challenge was to improve online visibility and increase sales using effective SEO strategies and digital marketing techniques.
Fashion Rerun operated in a highly competitive market where several
second-hand clothing retailers were already well-established. The website had low
domain authority, minimal organic traffic, and
struggled to rank for relevant high-conversion keywords.
Additionally, customer trust was a barrier since many shoppers were hesitant
about purchasing pre-owned fashion items online.
Another challenge was brand awareness—while the company had
a unique value proposition focusing on affordable and sustainable fashion,
their target audience was not fully aware of their offerings.
The website also required technical SEO improvements, such as
faster page speed, mobile-friendliness, and structured
data to enhance search engine visibility.
SEO Strategy Implemented
To address these challenges, I needed to:
· Optimized website pages with targeted keywords for better
visibility on search engines and user experience.
· Built high-quality backlinks from reputable websites to improve domain
authority and rankings.
· Improve technical SEO for better user experience and
indexing.
· Target long-tail keywords to attract potential buyers with
high purchase intent.
Results Achieved
-
85% of
keywords now rank on Google’s 1st page.
-
209.79%
increase in organic traffic since the
project began.
-
203.77%
increase in sales conversions compared
to the first quarter.
This SEO campaign successfully helped Fashion Rerun gain higher search rankings, attract more organic traffic, and significantly boost online sales.
