Project Background

A leading travel company that offers many services, like taxis and guided trips, teamed up with Ali Noor to improve its online visibility and get more people to visit by using strategic SEO techniques. The tour company had a strong presence in the real world and a loyal customer base, but it was hard for them to get online traffic and turn digital leads into customers. The travel company worked with me to use smart SEO efforts and build a strong online presence because they saw the growth potential that came with being more visible online.

Challenges

1. The Market Is Competitive
The travel company works in the transportation industry, which is very competitive and controlled by well-known, authoritative companies. This makes it hard to show up in search engine results. The travel business had a hard time getting started because its main competitors already had well-established SEO tactics and high domain authority. To stand out online amidst all of this competition, I had to use creative and bold SEO strategies.

2. Brand-new site
The company's website was just launched and hadn't been SEO-optimized before, so they needed a full plan to build a strong online profile from scratch. Because the travel company didn't have any past SEO, they had to start from scratch to build trust and influence. This meant making high-quality material, optimizing for important keywords, and making the site easy for people to use so that it would get visitors and keep them coming back.

3. Non- SEO-friendly Website
The original design of the website didn't follow SEO best practices, so it had to be completely redone to make it easier for search engines to crawl and rank. Some major problems with the site were badly organized URLs, missing meta tags, and poor internal linking, all of which made it harder for search engines to find. To make sure the website met current SEO standards and gave users a smooth experience, it had to be completely redesigned.

4. Technical Challenges
Improving search engine performances by addressing technical SEO problems like site speed, mobile usability, and the general user experience. User interaction and search engine results were decreased by slow loading times and non-responsive design. To meet both user standards and SEO requirements, it was important to make technical changes like optimizing pictures, using browser caching, and making sure the site worked on mobile devices.

SEO Approach

Researching and using keywords
A lot of study was done by Ali Noor Parvez on keywords like "outstation cabs services," "taxi services," and "oneway taxi service" to find the right people for the company. To improve organic visibility, keywords were carefully added to website content.

Improvements to on-page SEO
Meta tags, internal links, and site design were all optimized as part of on-page optimization. This made sure that each page was tuned for targeted keywords and improved user experience

Plan for the content
A strong content strategy was made, with blogs, service pages, and home pages that are special to each place. These pieces gave the company important information about transportation trends and answers, making it a leader in its field.

Link Building Campaign
Ran a targeted link-building effort and got high-quality backlinks from transportation and local business sites that are known to be reliable. This raised the domain's authority and made it rank higher in search engines.

Technical improvements to SEO
Technical audits found and fixed problems with site speed, made it more mobile-friendly, and added organized data to help search engines understand it better.

Result
- The travel company got top results for competitive transportation keywords, which made it   much easier for people to find online.
- There was a big increase in traffic from organic search, which meant that the website got more appropriate users.
- When the user experience was optimized, session lengths grew and bounce rates went down, which shows that users were more interested in the site.
- The targeted SEO work led to more high-quality leads and a better place for the business in the market.