E-Commerce SEO: How Home Fitt Increased Online Sales 110 %
Through comprehensive
research, a redefined content strategy, and an improved link-building approach,
Tacticone dramatically increased both the visibility and revenue of a
direct-to-consumer home fitt brand. These efforts enabled the brand to overcome
industry challenges and elevate its online presence.
Project Background
In modern bathroom accessories with high-quality ceramic Home Fitt is a
rapidly growing brand. Home Fitt aims to offer practical and stylish solutions
for modern bathrooms. To boost up their conversion through online, SEO is an
important part of its marketing strategy. The company wanted to be a trusted
expert in its niche to attract organic traffic, increase brand awareness, and
improve conversions.
Challenges
1. Highly
Competitive Market: The bathroom accessories industry is saturated,
with established players dominating search rankings for critical keywords.
2. Low
Organic Visibility: Home Fitt’s website was relatively new, with
minimal organic traffic and limited domain authority.
3. Broad
Product Range: Managing SEO for a wide range of ceramic products
required careful keyword targeting and category optimization.
4. Low
Content Volume: The site lacked a robust content strategy, leaving
potential keywords and search queries unaddressed.
5. Technical
SEO Gaps: Issues like slow page load times, non-optimized meta tags,
and broken internal links negatively impacted site performance.
SEO Strategy
1. Keyword
Research and Segmentation:
o
Conducted extensive keyword research using tools
like Ahrefs and SEMrush to identify high-traffic, low-competition keywords
relevant to bathroom accessories.
o
Segmented keywords into categories:
product-specific (e.g., “ceramic soap dispensers”), informational (e.g., “how
to style a modern bathroom”), and transactional (e.g., “buy ceramic towel
holders”).
2. Content
Optimization:
o
Developed an SEO-driven content calendar
focusing on blog topics such as “Top 10 Ceramic Bathroom Accessories for 2024”
and “Benefits of Using Ceramic Over Plastic.”
o
Optimized existing product pages with
keyword-rich titles, meta descriptions, alt texts, and headers.
3. Technical
SEO Improvements:
o
Improved site speed by compressing images and
implementing lazy loading.
o
Fixed broken links and optimized internal
linking to enhance crawl ability.
o
Generated and submitted XML sitemaps and ensured
mobile-friendliness with responsive design adjustments.
4. Link
Building Campaign:
o
Partnered with relevant home improvement
bloggers and interior design websites to secure high-quality backlinks.
5. Local
SEO:
o
Optimized Google Business Profile for branded
searches to capture localized intent (e.g., “premium bathroom accessories near
me”).
6. Analytics
and Monitoring:
o
Leveraged Google Analytics, Google Search
Console, and Semrush to track keyword rankings, organic traffic, and
conversions.
o
Conducted monthly site audits to refine
strategies based on data insights.
Results
·
Monthly organic traffic increased by 240%.
·
Conversion rate increased by 35% due to improved
product page optimization and clearer calls-to-action.
·
Sales from organic traffic doubled, contributing
to a 60% increase in overall revenue.
