Project Background

Lakhotia India is a well-known source of industrial solutions. They focus on bulk products like rubber conveyor belts, Bonfiglioli gearboxes, industrial geared motors, bucket conveyor belts, and conveyor motor pulleys.

Challenges

The following problems had to be solved in a planned and complex way in order for the lakhotia SEO strategy to be successful in the competitive manufacturing and industrial sectors.

Competitors Who Are Already Effective
A lot of well-known manufacturing companies with high EEAT (Expertise, Authoritativeness, and Trustworthiness) and authority were already at the top of the search results. It was very hard to compete with these big companies in the same field.

Brand-new Website
The Industry website was fairly new and hadn't had any SEO work done on it yet. To make sure long-term success, it took a lot of work and planning to build its SEO base from scratch.

Competitive Niche
A lot of companies are competing for the same keywords and market share in the manufacturing and industry areas. Because of this, I had to use unique tactics to boost search rankings and exposure, which set the manufacturing industry apart from its rivals.

Technical Challenges.

The website needed to be faster, easier to use on mobile devices, and better overall user experience. A full technical assessment was done to find and fix the issues that might be affecting SEO performance.

Link Building in a Niche Industry
Acquiring high-quality backlinks from industry-relevant websites and directories was challenging due to the niche nature of the manufacturing and industrial sectors. I had to plan a targeted strategy to build links in order to raise the domain authority of websites in the manufacturing business and make them rank higher in search engines.

Balancing SEO with User Experience
It was crucial that the website worked well for both user and search engines. We had to make sure that the site was not only search engine-friendly but also interesting and easy for potential buyers to use by balancing technical SEO changes with improvements to the user experience.

SEO Strategy

1. Researching and using keywords
First, I looked for powerful keywords that were specific to the industry and manufacturing areas. keywords that possible buyers were actually looking for helped me a lot, like "industrial rubber conveyor belts," "Bonfiglioli gearbox suppliers," and "conveyor motor pulleys." By focusing on these niche keywords, I hoped to get a very appropriate audience. Used advanced tools and data to do thorough topic research. Looked at the keyword strategies of rivals to find possibilities. Chose high-impact keywords that are specific to the industry to improve the text of our website.


2. Improvements to the on-page SEO
Optimizing the website's style and on-page elements was important for making it easier for search engines to crawl and find. Worked on improving the site's architecture, internal links, and meta tags so that search engines could quickly understand and index the material. Meta title, descriptions, and headers have been optimized to make sure they align with target keywords. Better internal linking to set up a clear site structure and share link value. Make sure all pages are easy for people to find and for search engine bots to crawl. Created a variety of authoritative material to show the knowledge of the manufacturing business and its new ideas. This included case studies, blogs, and white papers that gave useful information about trends, problems, and answers in the business.

3. Link Building
A big part of the SEO approach was getting high-quality backlinks from websites and groups that were related to lakhotia India. A focused link-building strategy was put in place to improve the manufacturing industry's search engine results and raise its domain authority. The main goal was to get backlinks from trustworthy sites that were very important to the manufacturing and industrial sectors. Found influential people and bloggers in the field and contacted them about guest writing possibilities. Submitted the website for the manufacturing field to reputable company and industry sites. Engaged in strategic partnerships and collaborations to earn high-quality backlinks.

4. Technical SEO
Fixing technical issues was necessary to make the site faster, easier to use on mobile devices, and better for all users. Ali Noor did a full technical audit to find and fix any problems that might be slowing down the manufacturing industry's SEO. My goal was to make sure that people could have a smooth and useful experience on all devices. Speeded up the site by reducing the size of pictures, shortening code, and using browser caching. Made sure that the website could be viewed on any device. Structured data was added to help search engines understand it better and make rich snippets better.

Results

- The website for the manufacturing business got higher search engine results for almost 25 high-impact keywords. This made it more visible in the industrial and manufacturing sectors.
- There was a big rise in traffic from organic search results, which meant that the site was seeing   a more appropriate audience.
- Better user engagement measures, such as longer session lengths and lower bounce rates, show that the website is more interesting and easy to use.
- The focused SEO efforts brought in good leads, which helped the business grow and get a  better place in the market.