120% Organic Conversions in 3 Months – Petit Pyla SEO Transformation
Through detailed
research, better content, and stronger link-building, Petit Pyla increased its
online visibility and sales. These efforts helped the brand overcome challenges
and grow its presence
Project Objective
A direct-to-consumer
(DTC) petitpayla brand encountered significant growth challenges due to strict
compliance regulations that limited traditional advertising opportunities.
After 12 months in operation, the brand found it difficult to scale further,
largely attributed to its low domain authority and the regulatory hurdles of
the industry.
The Challenges
With the rise of digital learning,
the market for baby basics like toys and learning kits has grown by leaps and
bounds. Even with this growth, it was hard for our client to get a foothold in
this very competitive market. They ran into problems like having low search engine
ranks and trouble reaching the people they wanted to reach.
The Solutions
I came up with a complete SEO and digital marketing plan to deal with the problems in the educational toys market.
Keyword Research and Optimization: Identified
and integrated relevant keywords throughout the site to improve search engine
visibility.
Content
marketing: Created useful content for parents
and teachers, promoting our client as a reliable source.
Link
Building Campaign: Ran a targeted link-building
effort and got high-quality backlinks from local business sites that are known
to be reliable. This raised the domain's authority and made it rank higher in
search engines.
Technical SEO: Made the website
faster, more mobile-friendly, and better for users so it's easier to find your
way around and buy things.
Results
The rollout of our multi-faceted SEO
and digital marketing strategy led to:
- A significant improvement in search
engine rankings for target keywords.
- Over
six months, increase in organic traffic by 174%.
- The conversion rates went up by 120%
because the traffic was more focused
