Project Background

The Wellness Hub is a full-service health and fitness center that offers many services and programs to promote overall health. The goal of the hub is to bring together old and new healing practices to make a healthy space for people who want to improve their physical, mental, and social health.

The Challenges

There are some problems with the project that need to be fixed before it can be carried out successfully. Some of these problems are:

1. Well- Established Competitors
The website that was already there wasn't SEO-friendly. I changed everything about the site to make it SEO-friendly. Added meta titles and descriptions, Google Tags (Gtags) and Google Analytics 4 (GA4) tags, and updated all the URLs to make them better for both users and search engines.

2. Brand-new site
The website was pretty new and hadn't had any SEO work done on it yet. It was challenging to completely rebuild its SEO base from scratch.

3. Competitive Niche
It's very competitive in the medical and beauty niche, so you need to use specific strategies to move up in the search results and become more visible.

SEO Strategy

Keyword Research:
Found high-impact keywords that are specific to the healthcare and wellness industries. This carefully chosen set of keywords was meant to catch the search intent of people looking for complete wellness options.

On-page SEO Enhancements:
Structure, meta tags, and internal links on the website have been optimized to make it easier for search engines to crawl and make it more relevant. This meant making the experience of users better by making sure that all on-page features followed SEO best practices and worked for both users and search engines.

Content Strategy:
Created reliable content that shows off the wellness hub's knowledge and new, holistic methods to health and wellness. The goal of this content strategy was to make the center look like a health industry thought leader and bring in a specific audience.

Link Building Campaign
Set up a targeted link-building strategy to get high-quality backlinks from websites and directories that are important to the industry. This project's goal was to boost the center's domain authority and search engine results by making the hub a trustworthy health information source.

Technical SEO improvements
Fixed some technical problems to make the site faster, easier to use on mobile devices, and overall user experience. To do this, a full technical audit had to be done to find and fix any issues that could slow down or make the site inaccessible. This made sure that users on all devices could browse easily and quickly.

Results